Are you an influencer who has wondered where your work can take you? No, we don’t mean collaborations with brands or traveling abroad to review a new hotel, etc, but the power you hold personally?
Who is Sarah Ashcroft?
Fashion influencer Sarah Ashcroft started her digital blog in 2014 after searching for a job role in Fashion Public Relations. Her blog called That Pommie Girl was a great way for Sarah to showcase her work, sharing outfit ideas and clothing inspiration for young girls. Little did she know, 10 years later, Sarah leveled up her “passion for fashion” by launching her very own fashion brand SLA the Label in 2019.
Before the London-based influencer stepped aside as a writer of her popular blog, she collaborated with major brands such as Missguided, Kim Kardashians brand Skims, and even created her own collection in conjunction with In the Style in 2017.
Founder of SLA the Label
Today, Sarah is now the Founder of SLA the Label, a fashion brand that has booked millions in annual sales – $3.5 million to be exact. The entrepreneur has now taken her influencer name and worked hard on a business that she knows the ins and outs of. Within the first 24 hours of the company launch, SLA the Label sold out completely foreshadowing the future success of the business.
At the end of the first year, Sarah sold over $1 million worth of products and in 2022, that figure escalated to $3.5 million. She said It’s just amazing how something so simple has just grown so big. I never imagined a blog would’ve become something like this.”
Social Media Marketing
Across social media, Sarah has more than 1.4 million followers with 1.2 million just on her personal Instagram account.
Expanding a blog or influencer career into a multi-million dollar fashion business is risky business, but if you have already seen results, then why not take the risk? Social media is the best place to start and test the market and research what your followers will like and dislike. If you have already tried to start a business using your social media profile, let us know by tweeting us @itpliveme. We would love to know!
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