What is the Lunar Year?
Lunar New Year is the beginning of a calendar year whose months are Moon cycles, based on the lunar calendar or lunisolar calendar. It is particularly celebrated in countries within East and Southeast Asia, being influenced by the Chinese lunisolar calendar.
It’s an influencer on people who celebrate it – and especially influencers for Influencers and brands who have got a large audience watch them publically.
Take a look at what brands are saying on this auspicious day!
Bottega Venetta
Bottega Veneta is taking over part of the Great Wall with a colorful festive message displayed in shades of its signature green as well as tangerine. Along with the installation, the luxury house has pledged a donation to support the renovation and maintenance of Shanhaiguan, also known as Shanhai Pass, a key pass within the site. This video has received several re-shares by a lot of the brand’s loyal fan-base, as well as a lot of fashion Influencers on Instagram. What an exciting way to wish your audience for new year!
Huda Beauty
On her famous blog, the makeup artist and entrepreneur Huda Kattan shares, “On February 1st 2022, we officially enter the first new moon of the lunar calendar and the Year of the Tiger, which is the third sign in the zodiac calendar. To honor the holiday, we’re dropping a limited-edition Tiger Wild Obsessions Palette and an exclusive Liquid Matte Liquid Lipstick in the most stunning tangy red hue. Whether you’re opting for soft glam or a full beat, I know you will feel so bold while ringing in the Year of the Tiger. Here’s everything you need to know about our Lunar New Year collection.”
Barbie x Guo Pe
Esteemed Chinese couturier Guo Pei (who famously designed Rihanna’s 2015 Met Gala dress) has partnered with Mattel to design a dress and accessories for its 2022 Lunar New Year Barbie. The LNY Barbie, which was dreamt up by Mattel Senior Product Designer Joyce Chen, wears a traditional Chinese cheongsam featuring Guo Pei’s signature embroidery detailing in gold. The phoenix motif represents femininity and grace, while water and waves (traditionally seen on the attire of royalty) symbolize wealth, nourishment, and resilience. Phoenix-themed accessories (particularly the standout hairpiece) complete the look.
Gucci
Brand Ambassadors #ChrisLee @urnotchrislee, #NiNi @captainmiao, #LuHan @7_luhan_m and #XiaoZhan have featured together for Gucci’s Lunar Year campaign. The campaign has had 625,961 views since January 19th on Instagram.
Xbox
To celebrate the Lunar New Year and the Year of the Tiger, Xbox created 15 custom Xbox Series S consoles and Xbox Wireless Controllers with Chinese cartoon artist Bu2ma (Bu-er-ma), inspired by an iconic character from his work.
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