Do you normally get the terms influencer and content creator mixed up? If you think they are the same thing then you are not alone as many others use the terms loosely when in conversation or in business.
What is an influencer?
The simple definition of an influencer is to influence people of something – this could be a service or a product. When it comes to influencer marketing, they have the power over someone’s decision to do something whether it be buying a product or changing their mind about a debate through social media. Because of the knowledge, position, or relationship with their audience, an influencer may have (or should have), a particular niche they market to who they actively engage.
There are different levels of influencers including nano, micro, macro, and mega. Nano influencers are those who have approx. 1-10k followers, micro-influencers have 10-100k followers, macro has 100-1M followers, and mega-influencers, (also known as celebrity influencers), have over 1M.
Find out more about the different types of influencers here: Did you know there are 4 different types of influencers? – ITP Live
What is a Content Creator?
A content creator is someone who has multiple talents in text, audio, or/and video, to educate and engages with their target audience. The content they create is more meaningful and looks more at informing their audience rather than trying to build a massive following. Content creators like to think “outside the box” by putting their creative and unique spin on an edit.
The strategy is well-thought and planned for a content creator as they would build on an idea rather than building their audience. Rather than posting an image or video of a product persuading people to buy it, a creator would educate them on the product being in the video as well as out of the video.
What’s the difference?
There is a very blurred line between the two terms and many can get confused with mixing them both. For a business, if you were looking to generate interest, build on publicity, and generate more sales, then an influencer would be something to look into for a campaign. However, if you’re a brand whose goal is to win the audience to buy in, lift brand consideration, and get more traffic, then a content creator is the perfect fit for your campaign.
In one respect, an influencer focuses less on the content they are producing as their following is big enough to be able to post and promote. On the other hand, a content creator focuses less on their following and more on the content they are producing – how engaging it is and have they given enough information on the product/service.
Stay updated with all of our latest news on the ITP Live website by subscribing to our Newsletter below.