Nowadays everyone wants to become an influencer, but it is a full-time job and there is research that needs to go into it. One of the areas that brands specifically look at is which category/niche you fall into, and what type of influencer you are.
There are 4 different types of influencers which are noted below:
- NANO INFLUENCER (1k-10k followers)
Nano influencers have 1-10k followers on their social media. What is good about those who are nano, is that they are very niche to what they do, authentic in their posts, and take time to interact with their followers building close relationships with them.
BENEFITS OF BOOKING A NANO INFLUENCER?
If you’re a small business or brand, nano influencers are a more cost-effective marketing resource to help you get started with influencer marketing. If you are also looking to test out a product, then with the engagement nano influencers have with their followers, you will still gain positive traction with your product from a tighter niche.
- MICRO INFLUENCER (10k-100k followers)
Micro-Influencers have between 10-100k followers and tend to have an engaged audience. This type of influencer has a focused niche and typically has high engagement rates with a targeted audience making it simpler for brands to create unique sponsorships with them.
BENEFITS OF BOOKING A MICRO-INFLUENCER?
For brands that are looking to start generating more focused leads for campaigns, micro-influencers will aid in that. Followers are more interested to hear marketing messages from a micro-influencer and therefore the benefits for a brand are gaining true followers or product purchases.
- MACRO INFLUENCER (100k-1M followers)
The difference between the micro and macro influencer is not only the number of followers but also the difference in engagement. Some macro-influencers have a good engagement rate with their followers but others have a low amount as they tend not to respond to comments or engage with their followers. Maco-influencers may have developed their following over years of uploading, blogging, growing followers, and gaining support.
BENEFITS OF A MACRO-INFLUENCER?
Macro-influencers are a brilliant way of producing an awareness of a brand. If the macro-influencer has a particular niche, and a brand’s product supports that, then this will benefit the brand’s overall services. As a macro-influencer has a healthy amount of followers, they can increase brand reputation and help you reach a larger audience.
- MEGA INFLUENCER/CELEBRITY INFLUENCER (1M+ followers)
Mega-influencers or celebrity influencers are those past the 1 million follower mark. As a Mega influencer, everyone wants to know what you are doing, what you’re wearing and everything about the product and service you’re promoting. Although the engagement rate for mega-influencers is non-exsistent (going through millions of messages, comments and more), followers are still intrigued to know what’s happening on their profile.
BENEFITS OF A MEGA-INFLUENCER?
It is important to understand that firstly you would need a bigger budget working with a mega-influencer, and secondly, the content from a mega-influencer is much more broader than working with any of the other influencer types. What is expected from working with these types of influencers is increased brand awareness and positive reputation with just a single post. Mega-influencers can get the eyes on products in minutes.
Stay updated to all of our latest news on the ITP Live website by subscribing to the Newsletter below.