Instagram has launched a new feature on its social media platform allowing you to discover local businesses within the app’s tools.
What is Map Search?
The latest Map Search will allow Instagram users to discover the most frequently used tagged locations while filtering through locations by certain categories. These categories include cafés, restaurants, salons, and other places.
Instagram says “The dynamic, searchable map allows users to have a more personalised and immersive experience when discovering popular locations and businesses and to see what’s nearby, via tagged posts, stories, and guides shared by the Instagram community. Users can also find relevant locations on the map when searching certain hashtags.”
Future of Map Search
The Instagram Map Search feature will now allow businesses to expand their reach and have up-to-date information on the app, encouraging visitors to use their company tag in their posts, stories, and video reels.
Companies have already begun creating more “Instagrammable” content to attract social media influencers, content creators, and the general public to visit their outlets. By Instagram helping businesses with their marketing and adding this feature, it opens up new doors for companies to be able to market to more of a wider reach.
More from Instagram
Instagram has noted that users will be able to:
- Browse recent stories, top posts, and relevant guides of tagged locations to learn more
- Filer by location categories to narrow a search
- Save locations to a collection to revisit in the future
- Share places via direct message to friends or groups
A 2022 article by Omnicore titled Instagram by the Numbers: Stats, Demographics & Fun Facts, states that 200 million+ Instagrammers visit at least one business profile daily and that 70% of shopping enthusiasts turn to Instagram for product discovery. These numbers prove that Instagram is a strong platform to showcase your product or service. Even with 500,000 active influencers on Instagram, using influencer marketing will also add to the number of people who view and use a product or service they found on Instagram.
Are you excited about the latest Instagram feature? Let us know by tweeting us at @itpliveme.
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