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Premiere Spotlight
After several months of testing, Pinterest has finally made its new “Premiere Spotlight” advertisements available to more companies. Additionally, it has announced the arrival of a new, automated “Travel Catalogs” ad unit for travel marketers this summer.
With strong video placement that occupies almost 50% of the tab screen, Premiere Spotlight advertisements essentially give brands ownership of the Search tab in the app.
Premiere Spotlight is currently being made available to advertisers in Australia, Canada, France, Germany, the United Kingdom, and the United States after initial testing for its partners yielded positive results.
The launch was rolled out on June 14, 2023.
Premiere Spotlight will allow advertisers top placement for 24 hours, grabbing users’ attention. The brand’s website will open inside the Pinterest app when a user taps the ad’s “Visit Site” CTA, allowing advertisers to drive direct reactions from the promotion.
According to testing, brands got good results from the choice.
As illustrated in the picture above, e.l.f Cosmetics used it to launch their new Lash N’ Roll Mascara. e.l.f’s videos stood out on the Pinterest search page, leading to higher view rates and completion than other ad placements that the team had tried in the past.
Travel Catalog
Additionally, Pinterest has introduced a new Travel Catalogs ad option that will let hotel and rental brands upload their whole trip catalog. This Pinterest update will then be able to convert this catalog into dynamic product advertising that can be seen by consumers.
As you can see in this illustration, these dynamic travel adverts will be shown in-stream based on a Pinner’s interests, helping to connect travel advertisers with more interested audiences.
This could be a quick, efficient way to maximize your promotions on the app because when Pinners tap on these promos, they’ll go straight to the booking site for that particular listing.
These are some effective ad choices from Pinterest that target the audience of the app’s purchase-ready users’ key impulse behaviors. They might be worth taking into account for your campaigns.
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