Table of Contents
Are you a budding digital content creator? Do you feel stuck at some point on how to leverage social media platforms and grow your audience? Then don’t worry, we got your back!
Check out our ‘Creators’ guide to grow your audience on social media platforms like Instagram, TikTok, etc. We would suggest ways in which you can make sure that you are being yourself, and also getting paid for who you are and what you do.
Using Social Media to Make a Difference
Joel Bervell is a digital creator who has used the social media platforms like Instagram to make a real difference in the world. ‘We the Culture’ community is a Meta-moderated community that supports Black creators in elevating their careers and creativity.
Along with elevating the culture and creativity, Joe has also worked in the health and wellness sector popularly known for his medical myth-busting ideas.
Follow your Followers back
Sandy Lin is known to be the Queen of transitions. Her idea of engagement and content creation starts with building a community on social media platforms. She says., “Show up for people who show up for you all the time and follow your followers back. Love them back and share your appreciation for them being there for you.”
Giving your fans a sneaky peek
Yeux Ebenes is a digital video creator and she is known for involving her followers in everything she does. Believing the fact that it is important to let people in, to give your fans a sneaky peek into your moments will help build an intimate relationship with them. Yeux is seen sharing her moments on Instagram.
Yeux Ebenes shares her show-stopping GRWM (Get Ready With Me) while preparing for Cannes International Film Festival, also she is seen updating a glimpse of her week in many Instagram posts.
Create content that the audience wants to see
Adrian Per, a famous film director, is a self-taught music video director, photographer, DJ, and production company co-owner. He was born and raised in San Fransisco and began his career in the entertainment industry by producing his own music videos at the age of 19.
Adrian believes in creating content for the audience because that is the ultimate goal. He shares three tips to grow your account using video reels:
- Value, not virality
- Be yourself
- Consistency
Strategy for consistent & quality content
Woncho Chung, a Dubai-based comedy content creator, experiments with reels and came up with a strategy that worked well for him. Woncho has gained 500k followers on Instagram by cornering a strategy for consistent and quality content.
His strategy was to turn his natural penchant for humor into meaningful content and he succeeded in creating funny reels and gaining confidence among the audience. He recently hosted the ‘Evolve 2023’ conference and gave tips on scripting services.
Create with intention
Dontae Catlett, a digital video creator, and producer believes in creating with intention and forgetting about engagement for a while. The idea is to love what you do and do it with the intention to create something meaningful instead of just creating engagement.
He also shares tips for editing your reels, and how to make them with the intention of sparking creativity.
It’s ok to take a break sometimes
A podcaster, YouTuber, and Instagrammer, dmteezy is famous for his cliff-jumping videos and adventures. He believes in taking some time off from constant scrolling and taking a break from Instagram. He thinks it is healthy to check how much time you are putting in social media, and insists on doing a reset.
Time for a reset. Follow the guide:
Settings > Your Activity > Time Spent > Set Reminders
Get paid for being you
Jadyn Hailey is a fashion and wellness content creator, who has successfully created a customer portfolio and advises everybody to do the same. She believes it is important to showcase your work and content in a way that would land you more deals.
Jadyn asks you to be yourself, have a personalized portfolio, and showcase your talent because the best way to become successful is to get paid for who you are.
Take perfect pictures for every post
Spark Shen, a photographer by profession keeps sharing tips on how to take aesthetic pictures for every moment. He talks about the details that we usually miss while clicking pictures in his reels.
According to Spark Shen, “Taking pleasing photos is easier that you think.”
Keeping up with the trends
With new trends and reels, constantly getting viral on social media it is important to keep up with the trends. Keep checking on what’s new in reels, pictures, editing tools and when you keep up with the updates it is easier to grow your audience.
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