Pinterest like Instagram, Twitter, YouTube and TikTok falls under the top 10 social media sites in 2020. However, just like other competing platforms, Pinterest has its own community of users who use the app to share images, gifs and short videos that fall under different categories.
Pinterest is also used by the audience to create a visual planner and inspire productivity or collect photos of their ideal interest which they want to imitate in reality. ‘Pins’ are the common tool on the app as users can pin photos of their interest to a custom board that they can create under any category. For example; inspiration boards created for birthdays, winter outfit ideas, home décor, cooking, etc.
There are multiple reasons why your business should hop on Pinterest! Being highly visual, including the ‘shop’ feature, boosting brand image and exposure, providing inspiration for planning events, etc. are just a few!
Keep reading for tips on how to attract your potential audience!
- Post captivating content! Since Pinterest is a highly visual platform, creating unique and aesthetically pleasing content is crucial to stand out in the crowd and grab attention.
Ensure that your photos are of high quality and of the right ratio [2:3] since Pinterest users usually access the app on their phones. Involving your brand logo and storytelling is equally important. Include short texts that describe what your audience is seeing on screen.
- Be engaged and consistent! “Pinning photos” on Pinterest is essentially similar to posting photos on Instagram. In order to be engaged with your audience, pinning photos every day or few times a week is essential to stay relevant. Planning a post schedule when your audience is online is a smart move!
- Seasons and holidays are big opportunities which is why seasonal planning is valuable! If your business has seasonal products to offer, it’s best if you start planning ahead. Produce creative content for your products/services way ahead of time for your audience to feel motivated to purchase during the season!
Pinterest’s ‘Seasonal Insights Planner’ is a good source of inspiration. According to Pinterest, pins that perfectly align with seasons and life events notice a 22% lift in online sales.
- Influence your audience on Pinterest known as “Pinners” to follow your Pinterest Boards. Creating Pinterest Boards under different categories of your products or services gives pinners an idea of what your business is and what it has to offer.
For example; if you are a clothing brand, create pin boards for your summer collection, winter collection, exclusive tees or even a board dedicated to photos of your customers wearing your brand!
- Research! Conduct keyword research so that you can deliver to the right target audience! Pinners heavily use keywords to look for what they would potentially purchase. Using keywords and hashtags to reach out is the way to go!
- Using ads is an effective move to target audiences! Advertisers use keywords, interests, location, age and other demographics to target the right audience for your business which ultimately allows your business to flourish!
- Let your customers shop with the ‘Shop the Look’ Pins! Photos or Pins of products that are posted as shop the look pins, contain links that directly take the customer to the product page so that can continue to purchase if they wish!
Moreover, ‘Shop Tab’ is a new feature recently introduced on Pinterest that allows users to directly shop from the company’s products’ from their profile.
Keeping close tabs on Audience Insights and Pinterest Analytics ultimately helps your business to reach out to the right customers! Utilizing platforms like Pinterest is essential for the growth of any business.