As the holiday season is fast approaching, Pinterest shares their yearly gift guide with insights on the most-searched gift ideas. The guide includes a compiled list of gift ideas directly linked to the retailer’s pages so that the pinners can go from being inspired to purchasing the item at their convenience.
Pinterest revealed: “While Pinners are always early in their holiday planning, this year was earlier than ever with holiday searches on Pinterest up 77% in April compared with April 2019, including a 3x increase in searches for “Christmas gift ideas” 8 months before December”.
The guide is live on the search tab up to December 21 with a snazzy new update as the Pinterest shop has enhanced visibility with upgrades on design features for an optimal shopping experience. The collection is classified into ten categories for a seamless experience as the pinner can read through detailed descriptions of the various popular themes.
The insights on popular searches are beneficial for influencers and businesses seeking better insights on what the average consumer is interested in this holiday, as it gives both parties a unique opportunity to plan out their campaigns and promotions.
Pinterest shares that as people are around home more than ever, there is a growing enthusiasm for celebrating and spending on yourself and others. This new guide makes it viable for many out there to be in the comforts of home and shop online.
