As we gear towards 2021, creators and businesses are set to upgrade their game plans, researching unique strategies to keep users engaged and enthralled. Oberlo‘s team set out a very detailed guide on the key trends that we should observe to be more successful in boosting engagement.
The 10 trends that you must know are:
• Facebook Live is back in favor
An interesting development during the pandemic is how users turned towards Facebook Live for their “daily dose of social contact,” as it is revealed that it has grown by 26.8% and will continue to grow until 2021.
• The AR ecosystem on Facebook
There is a huge surge in AR as it is reported that over 400,000 creators hailing from 190 countries have been utilizing AR spark studio and has published more than 1.2 million AR effects.
• Facebook video marketing to grow
The rising demand for video is unexpected, as consumers have previously established that they prefer video content more. According to Oberlo, there is a 2.6% increase in video content.
• Private, interest-driven communities
Facebook currently has over 10 million groups used by 1.4 million people globally. It is revealed that the pandemic has banded people with common interests and has also become very popular in expanding communication.
• Include online shopping experiences
Online shopping is currently at its prime time as there is huge inflation due to Facebook shops’ launch. It even further extended due to the pandemic to connect more small businesses and users, and it is predicted that the trend will carry on to next year.
• Facebook News Feed ads format remains king
It is revealed that the Facebook news feed got 58.2% advertisement spending and also has a click-through rate of 1.82%, which is relatively more eminent than video feeds and instream videos.
• Chatbots potential
Over 40 million businesses apparently use messenger to chat with their consumers. To continue to ensure smooth communication, chatbots will remain crucial to businesses even in 2021.
• More support for small businesses
Needless to say, the pandemic gripped on to small businesses that faced the worst economic turndown. In support of that, earlier this year, Facebook has set a mission to support with over 100 million dollar grants rolled out.
• User-generated content
The key exponential tactic is user-generated content, which will continue to stand out and flourish. As it is revealed that it has increased, ” doubling from 223 billion views in January 2020 to 495 billion in August 2020.”
• Hashtags usage to improve reach
Finally, hashtags also remain to be an important asset which was implemented by Twitter years ago. It is expected to rise further and improve outreach.
