With the rise of social media as a powerful tool in marketing, influencers have become a prime way for brands to promote their products.
Nano-influencers can have anywhere between 1,000 – 10,000 followers. The most little of the influencer audience tiers, these influencers have a small but dedicated following. Oftentimes, nano-influencers are people who use their social media platforms casually, but gained a significant following.
Frequently, nano-influencers’ social media accounts focus on specific topics/interests. This specificity results in their following being increasingly engaged. For example, if a nano-influencer has an Instagram account are focuses on shoes, the influencer will likely attract followers who are also interested in the same thing. This results in a following with a very community-like feel. Their followers are there for a specific reason and are super interested in what the influencer has to say.
Virtually anyone can become a nano-influencer. You just have to be smart about how you brand yourself and your social media presence. It is important to find something your passionate about so that you can attract a followers that are engaged. By being accessible and engaging with your followers will attract the loyalty that many nano-influencers have.
Nano-influencers are blurring the boundaries between regular social media users and influencers. With the right amount of passion and dedication you too could become a nano-influencer!