Unlike other social media channels like Facebook and Twitter, who are the current market leaders, Pinterest is an underrated platform for influencer and brand marketing. The company announced their first quarterly results for 2021 to have 478 million monthly active users, which proves the channel is popular and awareness of it is slowly spreading.
For those who are new to Pinterest, the platform is used as a visual mood board, inspiration wall, and a place to discover unique pieces to shop. Those who enjoy cooking, styling, or planning use Pinterest to find ideas, saving them to a public or private board in order for others to take inspiration and share it with their friends. It acts as a catalogue where you can ‘pin’ everything you love and refer back to when you need a sparkle of creativity.
The reason to why Pinterest is ideal for brands and influencers is that it works as its own search engine. When you post on the platform, Google will pick up the images and your profile / brand will organically increase. For example, if you publish a blog post on Pinterest and another brand pins your work, it may get reposted, giving you further traction to your page.
Find everything you need from images, videos, blogs, and more. Release your creative side and use Pinterest as a platform to be imaginative!