Starting this month, ‘Promote’ is available to help businesses reach more people and grow their community with their TikTok videos. With Promote, you can turn any organic TikTok video into an Ad, directly within the app. You can start reaching new audiences, build a following, and drive traffic to your business website.
After running a Promote campaign, you’ll get insights to understand your audience better and learn how your video performed in reaching your goals. Understanding the results of your campaign will equip you with the knowledge to refine future campaigns and continue making content that resonates with your audience.
There are two main ways to access Promote.
First, select the video that you want to promote and select the ‘Promote’ button in the individual video settings. Alternatively, you can navigate to “Settings and privacy” and tap on “Business suite” where you will see the Promote button.
Here’s how Promote works:
1. Select a video that you want to promote. You can choose any of your own TikTok videos to promote. We suggest starting with one of your best-performing organic videos to reach more people with your most popular content.
2. Set up your promotion. Choose a goal for your campaign (more views, website visits, or follows), set a budget and length of time to run the promotion, and select the audience you want to reach with your video.
3. Watch your numbers grow. After your promotion is approved, you can check in to see how your video is performing and how many new people are learning about your business!
The best videos on TikTok are ones that speak to you and your brand’s authenticity. Promoting a video can help grow your following and increase interest in your business. By promoting your TikTok videos to relevant audiences to meet your desired business goals.
Let us know if you found this useful! Follow us on @itp.live to be in the knows of all things social media.