TikTok provides it’s audience with creator solutions to elevate brand collaborations – which help you monetise your talent. On TikTok, creators are at the heart of entertainment. They’re the reason people keep coming to the platform and keep watching once they’re here. This is a lovely way for creators to add to their monetization off the internet.
Open Application Campaigns:
With Open Application Campaigns, brands can list their campaigns for interested creators to self-apply. Once an Open Application Campaign is live, the brand will be able to review the shortlist of creator applications, including relevant metrics and reference videos, to help guide the selection process. Approved applications can then move forward into partnerships to co-create and and amplify campaigns.
This feature gives creators more agency to proactively engage with the brands they know and love, and allows them to showcase their content creation skills in collaborations. It also deepens the opportunity for brands to discover new creators by democratizing the selection process.
TikTok Creator Marketplace Partners:
To support brands through the creator marketing process, we’ve badged a select number of trusted TikTok Creator Marketplace partners who have approved access to our first-party data via our newly-launched TikTok Creator Marketplace API.
These partners have been chosen for their expertise in creator marketing. They are able to provide brands with additional tools and white-glove services that complement the Creator Marketplace, and make it easy to manage the entire end-to-end process. Today, we’re excited to introduce Captiv8, Influential and Whalar as our inaugural Creator Marketplace Partners, and they will be joined by more badged partners in the coming months as our Creator Marketplace ecosystem continues to grow.
Branded Content Toggle:
We know transparency is a crucial part of any branded content campaign. That’s why we developed the Branded Content Toggle, an in-app tool which enables creators to mark videos as being part of a brand partnership. This simplifies and adds transparency to any sponsored content they make for TikTok. In the coming months, we’ll be adding even more features — such as the ability for advertisers to see insights and measurements related to the performance of campaigns.
TikTok Creative Exchange:
The TikTok Creative Exchange is a self-serve portal that matches you with vetted creative service providers to help produce high-performing ads, suited to your brief and objectives. Through this portal, you can manage projects, feedback, approvals, and insights — all in a streamlined process designed to help you create impactful Ads.
The Creative Exchange platform is a one-stop shop covering each step of the creative process, all managed through a standardized workflow to enable fast, scalable production and deliver large volumes of fresh creative content. Our network of creative experts will help tailor and personalize content to improve ad performance and drive business results.
Spark Ads:
We also want to make sure that a brand’s TikTok reaches as many consumers as possible. That’s why we created Spark Ads, a tool which enables brands to boost organic content in a users’ feed by turning it into an ad — whether that comes from a creator’s account or a brand’s Business Account. This powerful tool pulls in over three times as many likes and view-through rates that are 240% greater than other Ads.
Creative tools to turn brands into creators:
There’s nothing quite like the storytelling and artistry of creators on TikTok, which is why we’ve also developed a suite of solutions for advertisers who want to become creators themselves, and own the process of making TikToks.
TikTok For Business Creative Center:
We know it can be hard sometimes to find the spark of inspiration to make TikToks. The Creative Center on our website is designed to help advertisers understand what’s working on the platform, in real time. Explore a showcase of the top-performing ads, see details on the latest big trends, and dig through our audio library to inspire you to make captivating ads of your own.
TikTok Video Editor:
Once you’re ready to experiment with new TikTok styles and trends, you can use tools like the TikTok Video Editor to edit and customize your content, right from your desktop. It also includes TikTok-copyrighted music, fonts, text colors, creative dimensions, and so much more. And using this tool can improve performance — we’ve seen it reduce cost per action by as much as 46% among our performance advertisers.
Dynamic Scene:
Dynamic Scene is set to be one of our most powerful new tools for building creative from pre-existing content. Dynamic Scene uses machine learning to break apart a video into multiple scenes. These scenes are then re-assembled into hundreds of variations based on audience preferences. It can add elements such as music and transition effects, keeping the creative fresh and extending its lifespan. We then rapidly test these ad variations with different audiences, ensuring the distribution of only the best-performing creative.
Vimeo Create: Templates built just for TikTok:
Vimeo partnered with TikTok on Vimeo Create, an AI-driven video production tool that makes it easy to produce and publish ads directly in TikTok Ads Manager. Through the partnership, brands will have access to a collection of easy-to-use video templates that enable anyone to create professional-quality video ads — no video or marketing experience required. The templates have been tested and optimized specifically for TikTok, with formatting techniques, fonts, and transitions that feel native to the platform.
There are unique templates for different styles of video, and advertisers can choose the one that works best for their objectives, whether that’s a tutorial, product demo, or anything in between. In short, it means you don’t have to start from scratch when creating for TikTok — and that your videos are more likely to resonate with viewers.
Canva: Providing even more creative resources:
Canva created a library of more than 50 TikTok ad templates that make it fast and effortless for brands to make videos. This means advertisers don’t have to spend the time and money required to design creative from square one. They can focus on making more content, thereby bolstering an “always-on” approach to their TikTok campaigns.
To use, simply select a template, then use drag-and-drop tools to add photos or videos. You can upload and use your own, or choose from the millions of free images, graphics, music, and videos. Plus, you can even add text or animated stickers.
These templates will bring ease and simplicity to businesses who can publish visually compelling content directly to TikTok and engage their audiences in a natural, authentic way.Â
Read the official anouncement here.
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