As the holiday season approaches, Snapchatters around the world are looking forward to a time of traditions, celebrations, building wishlists, and of course – the festive shopping season. Snapchat is a unique and special place during the holidays. Our community uses Snapchat to connect, get inspired, share gift ideas, and shop for the perfect gift – 80% of Snapchatters use Snapchat to plan their holiday gifting.
1. Leverage the Buying Power of Millenials & Gen Z
Millennials represent the largest generation in US history, and are known for their impulsive spending habits, especially when compared to generations that have preceded them. Gen Z also plays a significant role during the holiday season with a huge impact on household spend.
Together, millennials and Gen Z have over $4 trillion in direct global spending power. This presents a compelling business opportunity for all businesses, particularly when considering where to spend ad dollars this holiday season. Additionally, Snapchatters spend 1.6x more than the average shopper across all Q4 shopping moments.
2. Start Advertising Early, Build Momentum, & Convert
Snapchatters experience many shopping moments during the holidays. Here’s an overview on how to develop a holiday strategy to reach the Snapchatters throughout the season:
September – October: Start Advertising Early: Start smart by starting early. Most Snapchatters start planning gift purchases and creating wishlists 2-3 months before Christmas. Launch holiday ads in October to stay top of mind with shoppers who are browsing for gifts and building wishlists.
November: Build Momentum and Optimize: Snapchatters’ purchases peak about a month before Christmas and 72% of Snapchatters plan to shop Black Friday and Cyber Monday. That’s a huge opportunity to showcase your best deals.
December – January: Convert Engaged Shoppers: Focus on performance to close out the shopping season. Feature last-minute sales and drive urgency by listing your shipping cut-off dates. Use clear and bold calls to action to help Snapchatters convert.
3. Showcase Your Products & Holiday Sales
Using full screen images/video and audio in your ads can inspire, educate and move shoppers to buy. Place your products front and center in your creative to drive desire, and consider using a simple template to quickly repurpose for your Holiday Snapchat Ads.Â
4. Use Ad Formats Geared Towards Your Goals
Snapchat Ads are for every business, big or small. Use Snapchat’s full-screen, immersive ads to engage your audience in an impactful way – we’ve seen that full-screen vertical ads on Snapchat drove more than 2x the lift in awareness than other platforms tested. Engage with Snapchatters in a way that’s conversation, non-intrusive, and feels organic to the platform.
When running e-Commerce Holiday campaigns on Snapchat, consider using some of the below Ad Formats that give Snapchatters a look into the products you’re selling and create a cohesive shopping experience:
Single Image or Video Ads: A Single Image or Video Ad is a full screen ad that can be used for many objectives. Simply add an attachment and enable Snapchatters to swipe up and take action.
Collection Ads: A Collection Ad features four tappable tiles to showcase multiple products, giving Snapchatters a frictionless way to browse and buy.
Dynamic Product Ads: Create personalized ads at scale using your product catalog. With Dynamic Ads, advertisers on Snapchat can now automate ad personalization on the platform, unlocking new ways to scale up campaigns and drive online conversions easily.
Story Ads: Story Ads are branded tiles that live in Snapchat’s Discover section. Generate excitement around your brand or latest collection with a series of 3-20 single image or video Ads.
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