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Most Popular Products Promoted on TikTok

When the most trending things usually lands in your closet.

Most Popular Products Promoted on TikTok

Looking for the best gift?

This could help – TikTok has today published a listing of some of the most popular products on the platform over the last year, which were featured in various #TikTokMadeMeBuyIt trends.
As explained by TikTok:

“When the TikTok community comes together, they move culture – and commerce – in powerful ways, and the #TikTokMadeMeBuyIt phenomenon is a prime example. Products they rave about become cultural sensations, inspiring people on and off TikTok to try, buy, and share with their networks, leading to massive consumer demand, out-of-stock shelves, and months-long waitlists for products.”

The power of #TikTokMadeMeBuyIt:

It’s a wholenew kind of commercethat’semerging on TikTok,with our users at the helm — and it’s transforming the way consumers and brands interact. In fact, 83% of TikTokers said they come here for product reviews, and it’s why 67% said they were inspired by the community to shop, even when they weren’t looking to do so.

@hersteps #amazonfinds #lifehack #tiktokmademebuyit #foryou MONEY – 리사 (LISA)

We didn’t create #TikTokMadeMeBuyIt — our users did, because today’s consumers want experiences that entertain, enable participation, and connect them to people they trust and believe in.

On TikTok, users celebrate and elevate brands they interact with, because they have a say—their voices and opinions are just as important.

It’s this authenticity and empowerment that has helped brands like Maybelline and Aerie grow communities, move products, and enter the zeitgeist.

Check out all the bestselling gifts at, and follow for a breakdown on social media trends.