It is one thing to be trending, and another to leave a lasting impression. From groundbreaking launches to campaigns driving cultural conversation, here are the standout brands that take the crown for connecting us to powerful moments like no one else could, via their creative Tweets on Twitter.
1) The Most Tweeted About Brand
Your pick: @disneyplus
We couldn’t sleep last night for obvious reasons. TODAY = #DISNEYPLUSDAY
Get ready for exciting announcements and exclusive premieres from @Disney, @Pixar, @Marvel, @StarWars, @NatGeo, and more. pic.twitter.com/jVOUfELU4u
— Disney+ (@disneyplus) November 12, 2021
Despite another challenging year, Disney+ brought magic and wonder into our homes and on Twitter when we needed it most — quickly topping the charts as the most mentioned brand handle. By deepening their connection with fans through several thrilling new titles and classic films from the Vault, it’s never been easier to escape into the extraordinary world of Walt. And Twitter was here for it. A lot.
2) Best Campaign With An Electrifying Launch
Our pick: @Ford #F150Lightning
We’ve electrified America’s truck. Watch here as we reveal the all-electric #F150Lightning. https://t.co/utiomvR9q6
— Ford Motor Company (@Ford) May 20, 2021
That does it take to be the bestselling pickup truck in America? The answer, as Ford unveiled, is to adapt to the ever-changing needs of its consumers. After revealing its new #F150Lightning EV on a Twitter Live Event Page, its “tougher than before, smarter than ever” truck became one of the most talked about EVs on the market — and on Twitter. Ford’s electrifying campaign inspired confidence in the shift to EVs and showcased Ford as a standout leader, driving a +33% increase in its EV truck share of voice compared to last year. Now that’s tough, and smart.
3) The Most popular Brand Tweet
Your pick: @nickjr
So about that time Steve went off to college… #BluesClues25 pic.twitter.com/O8NOM2eRjy
— Nick Jr. (@nickjr) September 7, 2021
In this feel-good viral Tweet, Nick Jr. tapped into the nostalgia for millennials everywhere. Our old friend, Steve from “Blue’s Clues,” stopped by Twitter to catch up in a touching video for the show’s 25th anniversary. Although his return was brief, the powerful message resonated strongly with the kids who grew up watching him. The seemingly small act of saying, “I never forgot you,” sparked an emotional exchange on Twitter and gave many fans the closure they didn’t know they needed.
4) Best Brand Presence
Our pick: @McDonalds
ba da ba ba ba really didn’t have to go that hard
— ab_ _efghijkl_nopqrstuvwxyz (@McDonalds) April 30, 2021
From its humble beginnings in 1940 to serving billions today, McDonald’s continues to reinvent itself. In no small feat, McDonald’s pushed the boundaries and evolved its persona to speak to the most diverse and largest generation in American history yet. From celebrity meal campaigns with Saweetie and BTS to launching its loyalty program, McDonald’s continues to be at the forefront of conversation. And yes, we’re still waiting on our order of 59.6 million McNuggets.
5) Best brand To Creatively Push The Envelop
Our pick: @Oreo #OREOscope
You know your sun sign. You know your moon sign. But have you ever wondered about your OREO sign?
this to receive your very own OREO scope reading based on how you Tweet. #StayPlayful pic.twitter.com/HvU9rxfW4X
— OREO Cookie (@Oreo) May 17, 2021
Who isn’t seeking a little clarity and connection these days? Whether your moon is in Scorpio or your rising sign is a Leo, milk’s favorite cookie dipped into people’s lives to let them feel seen with its #OREOscope campaign. When a fan liked an @Oreo Tweet, the beloved cookie analyzed the fan’s most recent Tweets to share a personalized OREO horoscope with tasty insights about their personality — and that’s the kind of Stuf that inspires innovation.
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