YouTube has announced through a video an update for YouTube Shorts. This includes an expansion of Shorts Fund, enabling more creators to get paid for posting highly viewed clips, and new Shorts analytics tools within YouTube Studio.
Back in May, YouTube announced that it would pay out 100 Million Dollars over the course of 2021-22 to top Shorts creators, based on a range of criteria in order to provide additional support and motivation for their efforts.
It was available only in the US first, as most creators were lined up from there, but eventually in September, YouTube expanded access to the program to an additional 30 regions.
Our @YouTube #shorts Fund is coming to to 30+ more countries, including Argentina, Australia, Canada, Egypt, Germany, Italy, South Korea and so many more. We’re always looking to expand how we support creators around the world! pic.twitter.com/Mx1XjJMDVE
— Neal Mohan (@nealmohan) September 29, 2021
YouTube is now adding another 70 markets to the eligibility list, meaning that creators from many more markets will now be eligible for Shorts bonuses.
Creators in these countries will now be able to claim a piece of that funding, with YouTube paying out between $100 and $10,000 each month to channels based on the performance of their Shorts clips.
Though the factors YouTube takes into account on this front are not entirely clear: You can read more about the specifics of YouTube’s Shorts fund here.
YouTube’s also adding new Shorts-specific analytics elements to YouTube Studio, including a new card that will display how many of your Shorts have been remixed, as well as your most popular Shorts clips.
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