The social media age‘s effect on trends has changed our culture dramatically in the last decade. As mental stimulation increases and attention spans grow smaller, it is hard to navigate how to engage with our future consumers of the world and how to keep them interested.
Cultural trends are changing at a more rapid pace and the internet creates spaces for micro trends to flourish in ways that the younger generations may understand better than the older. How can you, as a creator or supplier, catch the attention of those who follow ever-changing trends — and hold it? Let’s explore.
Visual Based Attention
One special aspect that technology played a role in for this generation is the reliance on visual learning. Because they have been watching screens regularly from a young age, characteristics they look for to watch on their average scroll are colorful content, aesthetically pleasing placements, and most importantly, videos.
Gen-Z particularly enjoys making videos of themselves on apps like Snapchat, TikTok, Instagram, and more. If you are looking to engage their audience, creating video content will attract their short attention spans for a certain amount of time. Videos will be able to hold the viewer.
Along with video content, aesthetically pleasing colors and layout play an important role in catching attention. By creating content that pleases the eye, you can attract viewers even on a passing scroll. Aesthetically pleasing content can draw an audience in.
Simple Creativity Wins
Keep it short and sweet! Creativity is what is going to make your content blow up. When content creators can make posts or videos that get the audience thinking, Generation Z is often the first to find the content particularly enjoyable and exciting.
For example, a creative trend began on TikTok where people began making parodies of the Adult Swim Channel’s bumps in between shows and these parodies would be creative but with twisted deeper meaning. The hashtag #adultswim now has 7.8 billion views. Making creative and simple content has the power to influence the generation more than other forms of media.
@therockrunner Enjoy The Ride #as #adultswim #underwater #fypã‚· #deeptok ♬ sonido original – Cesar Gonzalez
Product Morals and Meanings
Corporate responsibility. This is a phrase that did not become popular until Generation Z. It refers to the idea that a corporation or organization’s actions matter to where the audience places their attention and money. Gen-Z has access to many different types of information, subsequently, they are hyper-aware of the economic and social implications of their choices as consumers.
Gen-Z is attracted to content that is in line with positive morals and impacts on the world and chooses to endorse meaningful content. These choices also have an influence on their parents ultimately carrying this mentality to older generations.
By creating campaigns and content that have a positive impact on the social and political environment, creators are able to attract engagement and build trust with audiences leading to consumer loyalty. This could include prioritizing sustainability, body image positivity, and diversity that stress the importance of morals and meanings in products and brand goals.
Take-Aways
Appealing to Generation Z is vital for content creators to target as they are the future consumers of the world and currently have a large influence over what stays popular in culture today. Efforts towards creating visual video content, aesthetically pleasing and creative works, and centering products around positive impacts are all great ways to attract the Gen-Z audience to your page — and keep them there.