Do you have a killer bod, follow a great workout routine and adopt (and stick to) a healthy diet? If you answered yes to all of these questions, then your chances of becoming a fitness influencer are already high.
However, becoming credible online and gaining followers’ trust is not always easy, but with the right content you can manage to stand out in the sea of fitness and health influencers out there. To help you get started or even strengthen your already existing online presence, we’ve gathered 8 post ideas that will add value to your profile.
1. Fitness tips
As a fitness influencer, the #1 reason why people would want to follow you is to see and try to replicate all the workout moves and routines that seem to be working for you. Why not share a post or a reel that shows you performing different moves at a slow pace, while giving advice to those struggling with their posture or even pregnant women?
2. Food journal
A very important aspect of anyone’s fitness journey is their diet, so why not share what you eat in a day as well as your favorite healthy recipes while also reminding your followers that having a cheat meal here won’t hurt.
3. Before and after pictures
Not only will your before and after pictures show your followers that you also had to work hard to have the body you now have, but they will also prove that your fitness routine and tips work!
4. Collaborations
Collaborations are a great method to find your way into the fitness network and gain more followers by working with other influencers who have an audience that is very similar to yours. You could either showcase yourself and other digital figures working out together or even discussing your favorite workouts, recipes, or gym clothing.
5. Personal life
Even though your fitness content should be consistent, it wouldn’t hurt to share glimpses of your personal life with your followers; on the contrary, it’ll add to the human aspect of your image. This type of post can also be great for promoting your favorite brands, possibly earning you a brand deal along the way.
6. Giveaway
Who doesn’t love a good giveaway? Collaborate with brands or other fitness figures to widen your reach and give your followers the chance to win something that could help them on their fitness journey, be it a pair of leggings or a month’s supply of protein shakes.
7. Motivation
Remember that just like you, your followers are human too. You can share quotes, videos or flawed and unfiltered pictures of yourself to motivate them to pursue their goals no matter how hard it may seem.
8. Success and progress
You don’t have to brag, but showing your achievements could encourage other people to go after their goals too. Don’t shy away from posting your new fitness certificate, your latest interview, your recent victory or your desired weight loss.