Augmenting Ramadan celebrations this year on Meta’s Spark AR platform

From the platform’s inception in 2017 across Facebook and Instagram to date, more than 700 million people are using Spark AR effects and filters every month. Over the years, we’ve expanded capabilities and features and enabled hundreds of thousands of creators globally to conceptualize, design, and create new types of AR experiences that span immersive games, branded 3D interactive content, and style-inspired filters that are realistic enough to show you how your hair would look like in fire red versus charcoal black in mere seconds.

The exciting emerging technology was inventively utilised by content creators to bring forth the spirit of Ramadan and augment the Holy Month celebrations this year! Here are 10 of the most used Ramadan-inspired filters on Instagram:

You can also celebrate the Holy Month by using Meta’s bespoke Ramadan effects AmrRamadan and RANSmadan Run. The filters were developed in collaboration with one of MENA’s leading creators, Amr Maskoun, and Indonesia’s renowned couple Raffi Ahmad and Nagita Slavina, alongside Spark AR creators MadebyHumans and Filterqu, to revive the spirit of Ramadan on Instagram and Facebook. 

Are you inspired to build your own Spark AR experience? You can bring your imagination to life by following these initial steps. P.S – you don’t need any former programming experience!

• Step 1: Download Spark AR Studio
• Step 2: Get familiar with the platform. Get a headstart on your journey to creating amazing AR effects with these five short tutorials
• Step 3: Choose your object. Now that you are familiar with the platform, pick the AR filter you would like to create
• Step 4: Add effects. You have a plethora of options to create materials, textures and some 3D and 2D objects in Spark AR Studio. Follow this link for a step-by-step rundown.
• Step 5: Test your effect. Send your test file to Instagram or Facebook to get a preview of what your filter will look like to the public.
• Step 6: The long-awaited moment – publish your effect!

You can also watch this 15-minute tutorial for a visual demonstration of the above steps. Visit Meta’s Spark AR page to stay up to date on all new developments and features on Spark AR Studio. You can also find inspiration, see examples, get support and share your work with a network of creators by joining the Spark AR creators community.

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