As soon as Ramadan 2022 started on the 2nd of April, fashion brands around the world were ready to tailor their online content as well as their collections to fit the celebrations of the Holy Month.
French luxury house Dior did not miss the memo, as it developed augmented reality filters for the brand’s social media pages such as Facebook, Instagram and Snapchat to commemorate a special occasion that is honored by millions of people around the world.
On the one hand, these enchanting golden filters give influencers a stunning front to wish their followers a Ramadan Kareem and share their joy during the blessed season; on the other hand, Dior provides social media figures as well as regular users with a tool that will implicitly promote the brand and the attention it pays to its different audiences.
Have you tried the new filters yet? If not, head over to Dior’s Instagram page now and share the thoughtful message with your Muslim followers and don’t forget to tag @itplive while you’re at it!