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Google 2024: New generative AI elements

Big news, Google has added new generative AI elements to Chrome, including a writing assistant option


Google has introduced new generative AI features for Chrome that will provide automatic support to improve your experience as well as artistic inspiration in the web browser app.

First and foremost, Google is introducing its generative AI wallpaper feature, which allows users to build your own custom background, to Chrome on desktop.

Google Says

“Last year, we introduced generative AI wallpapers with Android 14 and Pixel 8 devices. Now we’re bringing that same text-to-image diffusion model to Chrome so you can personalize your browser even more. You’ll be able to quickly generate custom themes based on a subject, mood, visual style and color that you choose — no need to become an AI prompt expert!”

How to access it

The option will be available in the “Customize Chrome” side menu by selecting “Change theme” and then “Create with AI.”


From there, you may enter any text prompt to see what type of background Chrome generates.

“Whether you want to leave a well-written review for a restaurant, craft a friendly RSVP for a party or make a formal inquiry about an apartment rental. To get started, right-click a text box or field on any site you visit in Chrome and select “Help me write.” Type in a few words and our AI will kickstart the writing process for you.”


Pros and Cons

That’s a better use of generative AI than having it write your blog posts for you, but having this tool so easily accessible raises the risk of an AI bot flood, which could eventually lead to much of the web being bots talking to other bots, with human puppet masters watching.

Which could be problematic in a variety of ways, but given the overall patterns, it appears that we are moving in that direction regardless of whether Google is involved.

Tabs Arrangement

Finally, Google is introducing a new mechanism that will recommend topic groups for your open tabs and automatically arrange them if you wish.


As seen in this example, the procedure sorts all of your open tabs and assigns names to each group to help you keep track of them.

According to Google, this might be especially useful if you’re working on multiple things at the same time, “like planning a trip, researching a topic, and shopping”.

These are some useful innovations, and they appear to be good, practical uses of generative AI, which is becoming increasingly unique as every other digital platform attempts to hop on the AI bandwagon in any way they can.

Google is currently taking a careful approach to its AI rollout, and with modest adjustments and improvements like these, it is striving to establish and improve its core tools rather than going “all in,” which might lead to larger concerns.

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