Posted inSocial MediaNews

Is TikTok the hub for ‘Breaking News’?

TikTok isn’t just for dance trends anymore – it’s become the go-to place for news!

Is TikTok the hub for 'Breaking News'?

TikTok: The news hotspot

Move over, TV! TikTok is the new news hub, and the numbers don’t lie. The Pew Research Center just spilled the tea, revealing that the share of users sipping on news has doubled since 2020. It’s not just dance challenges and lip-syncing anymore – we’re talking real, hard-hitting news.

Whopping stats from 2020 – 2023

Why should you care? Well, folks, news outlets, business big shots, and brands are shaking things up to meet people where they’re at – and that’s on TikTok. The Pew study spills the beans on the digital revolution, with Americans now double-tapping on their digital devices for news (58%), leaving TV in the dust at a mere 27%.

Is TikTok the hub for 'Breaking News'?

But wait, there’s more! About half of Americans are getting the scoop from social media with TikTok and Instagram leading the charge. The platform is flexing across all age groups, not Gen Z.

One-third of adults under 30 are scrolling for news, up a whopping 255% since 2020. And guess what? It’s not just a ladies’ night out on the app; women are ruling Nextdoor, Facebook, Instagram, and TikTok, while the dudes are chilling on Reddit, X, and YouTube.

Beyond social media scoop

Sure, big social media platforms might be ghosting news links, but fear not – news junkies are sliding into search engines, traditional news sites, and aggregation apps for their fix. So, next time you’re on TikTok doing the renegade, remember – you might just stumble upon the latest headline. Keep scrolling, news buffs.

Is TikTok the hub for 'Breaking News'?

Stay updated on all of the latest news by subscribing to the ITP Live newsletter below and by clicking the push notifications.