Posted inSocial MediaNews

Threads releases keyword search in more regions

Threads is releasing the search feature in more countries today


Meta launches new Threads feature

Last week, Meta launched the option to search on the Threads application in Australia and New Zealand. This week, they are expanding the functionality to more markets, and in Spanish, with users in Argentina, India, Mexico, the U.K., and the U.S. set to be able to conduct keyword searches in the coming days.

Zuck took to Threads to post the new update:

Post by @zuck
View on Threads

Meta added a desktop version of the app last month, and it’s now expanding its search options, which greatly enhances the app’s user experience. Keyword search is a much-needed functional addition to the apps experience, as it allows users to search for more than just user handles.

Keyword search has been one of the most-requested app updates by users and it’s a likely reason as to why the initial take-up of the platform did not continue.

Despite breaking records after its initial release, with over 100 million sign-ups in less than three days, the application by Meta has seen a decline in engagement since the application’s release.

The Twitter-esque application is likely to see more updates in the future which will expand the utility and value of the social media platform to keep up engagement.

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