Posted inSocial MediaNews

Influencer reveals truth about TikTok Creativity Beta Program

TikTok Influencer says that he makes more from TikTok’s TikTok’s creativity beta program than the creator fund

Influencer reveals truth about TikTok Creativity Beta Program

TikTok revenues

Brandon Edelman, the influencer better known as Bran Flakezz, is breaking the silence about the financial game-changer within the new Creativity Beta Program. In a recent TikTok post, Edelman spilled the beans, sharing that he’s now earning more monthly from the Creativity Beta Program than he did through the app’s now-defunct Creator Fund.

@bran__flakezz the truth about the tiktok creativity beta program #relatable #influencer #transparency #tiktok #tiktokcreativitybetaprogram ♬ original sound – bran_flakezz

From hundreds to thousands

Edelman’s revelation turned heads as he disclosed making over $2,500 in just 20 days via TikTok’s Creativity Beta Program, a substantial leap from his earnings through the Creator Fund. He emphasized the financial benefits, clarifying that this new program is reshaping the landscape for creators.

The one minute rule

One key distinction in the Creativity Beta Program is that videos must be over a minute long to be eligible for revenue. Edelman shared an example of a 17-second video with nearly nine million views that didn’t qualify for the program. This highlights the significance of video duration for creators looking to maximize their earnings on the platform.

The Creativity Beta program

The platform, on its official website, claims that the Creativity Beta Program can offer creators up to “20 times the amount previously offered by the Creator Fund.” To enroll in the program, creators need to meet specific criteria, including having over 10,000 followers, receiving over 100,000 views in the last month, being over 18 years old, and residing in the U.S.

Influencer reveals truth about TikTok Creativity Beta Program


Edelman’s transparency about his earnings has resonated with TikTok users, with many expressing appreciation for his openness. In a comment on his video, Edelman highlighted the importance of honesty in shaping platforms like TikTok, noting that user honesty about the shortcomings of the Creator Fund led to the creation of a more lucrative program.

From Creator Fund to Creativity Beta

TikTok decided to sunset its Creator Fund, established in 2020, on December 16. The decision came amid widespread criticism from influencers who deemed the payouts insufficient. The shift to the Creativity Beta Program signifies the platform’s commitment to creating a more rewarding environment for its content creators, responding to their feedback, and pushing the boundaries of earnings potential on the platform.

Stay updated on all of the latest news by subscribing to the ITP Live newsletter below and by clicking the push notifications.