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Trending on TikTok: Influencer advocates for purple mascara

Why is purple mascara better than brown? TikTok influencer, Madison Quinn claims Purple is the way to go

Trending on TikTok: Creator advocates for purple mascara

Purple Mascara? Yes, please!

A trend that’s currently making waves on TikTok is the use of purple mascara. Spearheading this trend is beauty creator Madison Quinn, who is making a compelling case for swapping traditional black or brown mascara for a vibrant purple.

The ‘Purple Mascara’ TikTok experiment

Madison Quinn has been experimenting with purple mascara and sharing her results with her followers. She believes that the brown mascara trend doesn’t quite pop on brown-eyed ladies, and they need their version to make their eyes stand out.

The ‘Purple Effect’

Quinn’s experiment involves applying a few coats of L’Oréal’s Voluminous Original Volume Building mascara in the shade of deep violet on the lashes of her left eye. She then applies black mascara to the lashes of her right eye for comparison. The results are striking. The purple mascara is the clear winner here and Madison has said it. It’s a must-have for all women with brown eyes.

Trending on TikTok: Creator advocates for purple mascara

The Impact: Soft, Bright, and Light

According to Quinn, the purple mascara softens, brightens, and makes her eyes appear noticeably lighter. While she’s still a fan of black mascara, she finds it looks a lot harsher compared to purple mascara. The purple mascara is just giving your eyes a little more than they had before. 

Trending on TikTok: Creator advocates for purple mascara

In a separate video posted that same day, Quinn further urges TikTokers to consider the purple hue before opting for a chocolatey shade. She feels there’s a pretty obvious difference that this eye just looks lighter and brighter and softer, while the right eye looks a bit more harsh, a bit heavy.

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