For businesses, influencers, or content creators looking to expand their profiles, it is important to stay updated on the latest research on what social media channels to be on.
Depending on your business or personal profile, it is important to know which platform works well for you, but also, what majority of social platforms users are on. Below is a list taken from Global Media Insight of the most used social media platforms in the UAE, listed from lesser used to most used. The percentages are based on internet users aged 15+ years who use each platform each month.
10. Pinterest – 31.90% / 2.70 million
9. Snapchat – 41.20% / 3.48 million
8. Telegram – 44.50% / 3.76 million
7. Linkedin – 48.10% / 4.07 million
6. Twitter – 55.0% / 4.65 million
5. Facebook Messenger – 63.20% / 5.34 million
4. TikTok – 67.40% / 5.70 million
3. Instagram – 73.40% / 6.65 million
2. Facebook – 78.70% / 6.65 million
1. YouTube – 79.60% / 6.73 million
YouTube is the number one social media platform used in the UAE this 2023.
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