Dear Influencer, we know how important it is for you to stay up-to-date of what’s trending and what’s not. Brands are always keeping an eye out on who’s talking about what and how they are doing it.
Tip: Your target brand is already noticing you and should be able to recognize you as a customer first – before they hire you as an asset for their brand.
Take a look at 2022’s trending drops that have launched recently, they are making a buzz in the Middle-East and on your Instagram feed:
Olivia von Halle Loungewear:
Loungewear as a hashtag alone has 2,484,878 posts linked to it! Olivia von Halle’s luxury loungewear have been trending all over Instagram right now. Wearing Loungewear as out-wear was long ago accepted into society back in 2019, now is at its carefree peak!
Massimo Dutti’s Bodycare:
Inclusivity and diversity are topics that have been on an all-time high in the recent couple of months. Influencers from all over the word are talking about this topic and it is receiving traction like no other on Instagram – especially in the month of June. The self-care line has been created as an ode to those who share a love of conscious cosmetics, natural beauty, and wellbeing. The line includes a hand gel, as well as a hand and body cream, made using carefully selected ingredients to complete a range that is perfect in its details. The way they work together is a genuine solution for revitalizing and protecting the skin.
NudeStix Nudies:
Vegan and Cruelty-free makeup is on the rise. With loads of Influencers celebrating Veganuary, (and cutting down on animal harm in this month) Nude Stix has taken a front-seat. The Nudies Matte, Bloom, and Glow range are best-selling fan favorites with one Nudie sold every 4.5 minutes, and 460,000 sold globally in the last three years alone.
Charlotte Tilbury’s Science Infused Foundation:
For three years, Charlotte Tilbury has been working with world-leading laboratories to create a breakthrough hybrid science + color formula: Charlotte’s NEW! Beautiful Skin Foundation. Fusing together a glowing real-skin finish and perfecting coverage, with packed with new supercharged active ingredients, this is the SECRET to BEAUTIFUL SKIN, BOTTLED! Charlotte saw a gap in the market for a medium coverage skincare and foundation hybrid to sit alongside her sheer soft-focus glow primer, Wonder Glow, and full coverage, natural matte finish AIRBrush Flawless foundation.
Rituals Serendipity Collection:
Self-care – as it should be, is an extremely explored topic and discussion over Instagram. By macro-Influencers to mega-Influencers – 57,414,752 posts have been shared on Instagram regarding self-care. Maybe a topic you want to pick? Discover Serendipity, a brand-new Limited Edition Collection by Rituals. Take pleasure in the excitement of pure bliss and surrender to its soul-warming energy. Infused with an extraordinary blend of opulent, fragrant oils, this limited edition enriches both body and soul.
Diesel’s Prototype Sneaker:
Diesel has unveiled an all-new sneaker design, launching the Prototype silhouette as a nod to the Creative Direction of Glenn Martens. The silhouette — which made its debut in Diesel’s Spring/Summer 2022 show — features a number of industrial and technical references across its design and is gaining increasing popularity over social media. We’re hearing chatters about them diving into the NFT market too!
Messika Jewelry:
Layering! If you’re keeping on top of trends you sure know the importance of layering. The art of mixing jewels with an audacious attitude is the reference of a new-age elegance.
A visionary and trendsetter in design, Valérie Messika has come up with a new way of wearing jewelry. As the lead jewels of the new season, these bracelets are a subtle combination of colorful leathers, gold and diamonds. Through this line, Valérie Messika offers a new palette of color and materials to mix styles endlessly by choosing the Move pattern and the bracelet of your choice. ‘Néoporté’ is more than a new way of wearing. It is a celebration of the marriage of leather and diamonds, leading to more daring
yet customizable creations.
Gucci Beautys’ Alchemist’s Garden:
The brand needs no introduction anymore. Especially after the launch of the Hollywood blockbuster ‘The House of Gucci’, people are now curious about the brand’s products more than ever. Their new drop – The Alchemist’s Garden is a fragrance that is deep, woody and spicy. It is a fragrance that unlocks the allure of this twilight sky characterized by a meeting of opposites, in which the day becomes night. A genderless signature scent presented in a covetable red glass bottle, A Gloaming Night is powerful yet soft, striking and reassuring, just like the beauty of sunsets. Very Arab, very Middle-Eastern!
La Marquise Linked Bracelet:
This bespoke La Marquise linked bracelet is a luxurious exploration of dynamic linear design and high-end craftsmanship. A unique creation, each piece is individually handcrafted by our master artisans. The bracelet is distinguished by its unique links and is accentuated with calibre-cut baguette and round diamonds in a novel flushed bezel setting. This eternally-appealing piece is sure to become the favorite amongst your jewelry collection as its versatility complements any look.
Sunday Riley’s Good Genes:
Multi-tasking, targeted lactic acid treatment rapidly exfoliates and boosts naturally youthful radiance, while visibly reducing the look of lines, wrinkles and dark spots. High potency, purified grade lactic acid exfoliates dull, pore-clogging dead skin cells, to instantly clarify and reveal smoother, clearer skin. Together with skin brightening licorice, this super-concentrated treatment visually reduces the look of dark spots, dark spots, and discoloration caused by exposure to the sun, for naturally brighter, even-toned skin.
Keep yourself up-to-date with latest launches on @itp.live.