TikTok being the most downloaded app in 2021, though is still likely not a fit for all brands – while Facebook seems to have lost some of its shine, and Instagram remains hugely popular.
Social media updating website – Social Media Today recently posted a poll on LinkedIn to find out which platforms their audience of Marketers would be looking to tap into more throughout the year, which provides some interesting notes on how businesses are approaching their 2022 strategies.
Can you guess what the response gathered was?
As you can see here, LinkedIn came out well on top, garnering 43% of the vote. This underlines the opportunities of LinkedIn for marketing – but as some of our readers have noted, there is a fairly significant platform bias in these polls, with the platform you’re posting to generally favoured heavily by the results.
We put that to the test by posting the exact same poll to Twitter – which, it’s worth noting, doesn’t include Twitter as an option.
Accounting for potential platform bias, it seems that Instagram is the overall leader in marketing focus heading into the year – which, again, is a little strange considering the rise and rise of TikTok, which seems like it should be more of a priority, based on its usage and cultural impact.
But then again, as noted, TikTok promotions aren’t for everyone, and you can reach a much broader audience on IG for now. Which you can also reach on Facebook, which is still the most used platform by far, and across more demographic subsets. Maybe Facebook’s just not cool anymore, or maybe marketers are unhappy with declining results from the app.
Either way, if these responses are indeed correct, or Facebook does become a lesser priority that could also open up new opportunities to reach your target audience in the app, as fewer advertisers making it a focus could mean less competition for attention, which will be something to keep an eye on throughout the year.
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