(This feature is only available on the Instagram mobile app)
Certain Messaging -related metrics, AD campaigns, and organic messaging features for businesses and ADs delivered to and from Europe and Japan will be unavailable. You can use Instagram insights to learn more about your account’s followers and performance. You can also view insights on your audience’s engagement with specific posts, Stories, videos, Reels and Live videos. If applicable, insights and metrics about your account include paid activity as well.
Before you begin:
- You need to have a business or creator account on Instagram to view insights. Learn how to set up a business or creator account.
View insights on InstagramTo view account insights:
- Go to your profile.
- Tap the Insights action button.
- You can also go to
in the upper right corner, and tap Insights.
- Tap the metrics under the Overview section or specific content you’ve shared for a more detailed breakdown.
- Ready to analyze!
Keep a tab on our page to read the second part – ‘How to analyze your Instagram insights’. @itp.live.