Today Social Media giant, Facebook has announced that it is renaming the ‘News Feed’, the main element of the app, to simply ‘Feed’. This is a step taken towards simplifying it’s branding.
Starting today, our News Feed will now be known as "Feed." Happy scrolling! pic.twitter.com/T6rjO9qzFc
— Facebook App (@facebookapp) February 15, 2022
In a press release, Facebook reiterated that:
“This is just a name change to better reflect the diverse content people see on their Feeds. This is just a name change and does not impact the app experience more broadly.”
So it has no impact on what the News Feed is, or does, and it will not change the News Feed (now ‘Feed’) algorithm or alter your in-app experience.
It is just a title switch, and given that many Meta execs have referred to it as ‘Feed’ for some time anyway, it seems like a fairly minor update.
But you will have to change your preferences, and how you talk about the app. Now, it’s ‘the Feed algorithm is radicalizing people’, and ‘the Feed is fueled by anger and division, which is why Facebook is bad for the world’.
Details matter in such context, according to Social Media Today.
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