On March 3, Lebanese influencer Nour Arida took it to Instagram to share that she is now the global face of MAKE UP FOR EVER’s new HD skin foundation alongside French model Tina Kunakey.
We can understand why MAKE UP FOR EVER’s team would choose Nour to advertise their latest product. The HD Skin foundation, which was launched last February in Paris with the slogan #FocusOnMe, is a product that goes hand-in-hand with the digital entrepreneur’s go-to-look. She is often seen rocking a natural look that would require the natural and seamless blend that the new foundation promises.
NEW — HD SKIN FOUNDATION
— MAKE UP FOR EVER (@Makeupforever) February 17, 2022
A foundation like no other, co-created with our pros to perfectly match your needs. A new formula that gives a flawless skin effect with an ultra-natural finish for 24HR. Featuring @nour_arida, @marsaimartin, @rinasawayama and @tinakunakey. pic.twitter.com/9vi3l6HhyY
This campaign; however, isn’t Arida’s first rodeo. The public figure has previously graced global campaigns for renowned brands such as Sephora and Boucheron, breaking beauty and fashion barriers with her middle eastern origins.
With an army of followers, Nour Arida is now a fashion icon who can be seen walking the runway during Paris Fashion Week, promoting influential brands and inspiring people around the world with her classic but edgy style.