We have put together 4 reasons why influencers will impact your brand’s growth – Influencer partnerships are highly effective at boosting engagement for B2C brands. In today’s society, they are an integral part of shaping consumer behaviour and buying habits, as they are able to advocate your brand whilst generating more loyal consumers, through building trust.
A study carried out by The Nielson Analytics Company states that an average of 92% of consumers will depend upon the recommendations of Influencers prior to deciding which products or services they want to purchase.
Influencers have a strong tendency to have a devoted following who often have a specific niche of interests, meaning that as a business, you can easily streamline the process of targeting the right consumers through their audience by choosing to affiliate with an Influencer who aligns with your brand.
Below are some of the top reasons why Influencers will most definitely contribute to your business growth, and why this marketing technique is so effective.
- Gain credibility & trust
Through using Influencers, it is a highly powerful way to introduce new audiences and provide immediate credibility. According to Forbes, it is a way to “unlock a new market or demographic quickly with an influencer guide who can help navigate authentic branding opportunities”.
Moreover, another advantage is that when your business is endorsed by someone who has a large following, it instantly places your brand in a position of authority within that industry, giving your name credibility (especially in a highly saturated and competitive market).
By aligning complimentary values to the Influencer, you are able to build trust from a loyal fan base via their following. The key roles of an Influencer are to share their opinions and recommendations to their audience. By simply supporting and promoting your product or service, you can instantly win-over the decision of those who trust the opinions of the Influencer, leading to a high ROI.
2. Establish Brand Ambassadors
Within the steps to successfully launch a Brand Ambassador, you must first determine the right compatibility. By curating the right culture around your brand and then delivering this through someone who represents your brand image, you can tap into their networks to tell your story.
It is important to choose influencers that will appreciate your brand and your products. Therefore, they will be genuinely enthusiastic and passionate when sharing with their audience across social media.
A great way to begin with this, simply by sending products to your Ambassadors to try and promote to their followers organically. It’s important to continually renew these collaborations with your hand-picked Influencers to keep their interest alive and ensure you have built long-term, durable relationships!
3. Cost effective & high acquisition
The Influencer marketing strategy is favored by so many businesses in various sectors because is has a low cost for production.
Think about it this way, instead of paying for multiple adverts, billboards, and PR firms to get the word out there, you can pay one person with a large following and target that number of people through just 1 post.
It allows you to reach a high-targeted pool of potential consumers, who are proven to have a high level of acquisition, due to Influencers generating such high levels of engagement with their followers.
4. Improve your overall SEO
An integral component of every business is your SEO strategy and how visible your company is online.
This next reason as to how using Influencers can impact your growth is slightly less obvious to some, but nevertheless, exceptionally important.
Influencers with a pre-established following are highly effective at assisting brands to improve your overall search ranking.
How does this happen? Well, if your business is mentioned by someone who is a ‘public figure’ either on their Instagram, YouTube or even their online blog, you can easily use this to generate external links to drive higher traffic to your website.
It’s highly important to keep up with marketing trends overtime, and adapt your business strategies to coincide with such changes.
Influencer marketing is a growing phenomenon that should be considered by brands when developing and sustaining valuable digital marketing strategies.
With many turning social media into full-time careers, mastering partnering with the right people to promote your business forecasts a much more ‘authentic’ approach.
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