World Environmental Day 2022 s celebrated globally today on Sunday 5th June. Many people will be taking to social media with engaging posts to spread awareness of climate change and look after our planet.
The theme for this year is “Only one Earth” which was said to be the slogan for the 1972 Stockholm Conference. It is now 50 years later and the truth within the slogan still resonates today as this one planet is the only home that we should all look after.
With climate change being a crucial everyday topic, this one day spreads awareness on the importance of a healthy environment, changing people’s routines to live a better everyday life for ourselves and our planet. The hashtag for this year’s campaign is #OnlyOneEarth for World Environment Day 2022 celebrating what we are doing as a collective and what more we can do to make it even better.
#OnlyOneEarth advocates for transformative environmental change on a global scale. The campaign shines a spotlight on climate action, nature action, and pollution action while encouraging everyone, everywhere to live sustainably.
5 Engaging Posts
REPRESENT YOUR BRAND
If you represent a specific niche on social media, then why not explain in a post or video what you are doing this year to help the environment and the earth, specific to your niche. For example, if you are a fashion influencer, then show your followers how to re-use or re-wear your clothing in different styles or trade items with a friend to be more sustainable and environmentally cautious.
START A HASHTAG
Create your own hashtag, explaining what World Environmental Day is and why it’s important, then create your own hashtag around that video. Follow this hashtag and see what your followers are doing so you can repost them and interact with them. Engaging with your followers is so important if you want to grow your social media page as others are more inclined to follow you just to get a comment or response from you. No one likes talking to themselves! Create a hashtag and see how it goes…
TALK LESS, ACT MORE
Instead of taking pictures or videos of you sitting at home telling people why World Environment Day is important, why not go out and show what you are doing to help the environment today. Showing people what you are doing will help motivate others to get up and take action. Whether its going on a beach clean-up, or plantings a few seeds in your home or garden, show what you are doing to make a difference.
GET A FRIEND INVOLVED
Why not get a friend involved and have a discussion on why you think World Environment Day is important or discuss this years theme? You may have different opinions on the topic or come up with various ideologies on the topics – whatever it is, get your followers involved and allow them to join in with the debate by sharing their views in the comments section and asking questions throughout the video.
REEL IT OVER
Create an engaging short reel or montage of any videos or pictures that show you are doing your part for the earth. Reels are a great way of reaching more people on social media and are visually engaging to process and inspire. Use this reel to share over YouTube shorts or on TikTok without having to create a whole new video – use and recycle what you have to motivate others to make a difference just how you have been making a difference. You can include whoever you like in the video and tag them so they can re-post and create one of their own.
If you use any of these ideas to create engaging posts, then let us know by tweeting us @itpliveme.
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