06.10 2019 11:18h

Introducing Instagram's New Messaging App: Threads

Content creators will LOVE this new addition to the Insta family
Threads, Threads for Instagram, Instagram, Snapchat, Social Media, Facebook, Social Media News

Instagram DM’s can get a bit cluttered, especially if you’re a content creators or brand with a large following on the platform.

The solution? Instagram’s newly released standalone messaging app Threads.

According to Instagram's blog "Threads is a standalone app designed with privacy, speed, and your close connections in mind. You can share photos, videos, messages, Stories, and more with your Instagram close friends list." 

Essentially, the user is in control of who can be in touch on Threads and you can customize the experience around the people who matter most to you.

While the standalone app certainly looks interesting, there's only one catch: it looks very similar to another popular social media app. 

According to TechCrunch this is Facebook and Instagram’s "big swing" at Snapchat.

"Sick of randos in your inbox? Only people in your Instagram Close Friends list show up in Threads, so you can trust its notifications are important. You can still just use Instagram Direct in the main app, or the two in parallel, though," Josh Constine writes for TechCrunch.

But... Do we really need another standalone Instagram app?

Yes and no.

Your average Insta-user that has only a few hundred (or few thousand thousand) followers might not see the need to have an extra messaging app on their smartphone – especially if they’re comfortable using Instagram DM’s.

Content creators, influencers and brands that boast a large following may find the new standalone app quite useful. As the app makes it easier for Insta-users to communicate with their “Close Friends” list, filtering out messages from fans and random users.

While the standalone app does reminder the user of Snapchat, it can be quite useful to a user who wants to communicate directly with their friends within Instagram, but avoid having to filter through random messages or queries.

What are your thoughts? Let us know in the comments below.

Photo credit: instagram-press.com

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