Augmented reality (AR), has some of the most recent technological breakthroughs with the potential to change the world in which we live.
AR technology combines digital content and physical environments, enabling people to engage with both of these worlds at the same time.
Furthermore, it is changing how consumers buy products and how marketers sell their goods.
An example being, Google’s ‘Adds in Apps’ , which is an app that uses augmented reality to showcase various advertisements on mobile devices.
Another major global retailer being Nike. Who are giving consumers the opportunity to use AR to discover and buy its products.
Users can use their app to explore virtual spaces and discover the various types of clothing and shoes without having to try anything on or buy anything just yet.
Snapchat Augmented Reality June 2022 infographic
This month, social media platform Snapchat, released an insightful infographic on 5 Ways that AR Enhances the Purchase Journey.
This new report which the increasing role that augmented reality is now taking, in the buying journey for consumers across the world.
The 5 primary takeaways from the infographic can be seen denoted below.
As Snapchat says:
“AR ads play a unique role in each phase of the purchase journey. Marketers shouldn’t think of AR as an add-on, but instead an always-on tool to build and amplify messaging.”
To view this infographic in more detail, click here.
Why AR needs to be integrated into your marketing mix
As the effects of the pandemic proved to halt retail experiences, many brands adopted the approach to integrate AR into their marketing process. This was done to provide virtual try-ons, as well as, other experiences that are typically only available in-store.
Incorporating augmented reality into your marketing strategy makes it possible for your company to stay ahead of the curve by demonstrating the added value of this tool.
As a result, driving the likelihood of converting them into a buyer.
Adopting augmented reality in marketing campaigns has the ability to enhance the customer experience by firstly streamlining to decision making process.
Secondly, by allowing them to view the products on offer in 3D as opposed to just online images and essentially increasing customer retention.
It is a concept that will continue to have further advancements in the technology used, to completely evolve the way people shop, buy and live their daily lives.
If you are a brand owner, this is the time to investigate what AR can offer your company in the future.
Have you experienced Augmented reality in your purchasing decision making process yet? Share your thoughts on @itpliveme on Twitter.