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Amazon Prime will soon roll out limited ads 2023

Amazon Prime video has declared they will be launching limited ads on the platform

Amazon Prime will soon roll out ads 2023

Prime time ads

Get ready for a change in your Prime Video experience! Amazon has officially declared that, starting January 29th, Prime Video movies and TV shows will feature limited advertisements. This announcement comes after Amazon’s earlier plan to introduce ads into its Prime Video service.

The catch: Limited ads

In an email to customers, Amazon assures that the introduction of limited advertisements aims to support investments in compelling content over an extended period. The company emphasizes having significantly fewer ads compared to linear TV and other streaming providers. The move seeks to maintain the current Prime membership price, with no action required from users.

Amazon Prime’s premium Perks

The email also highlights the plethora of benefits that come with a Prime membership, including free shipping on over 300 million items, exclusive streaming content like The Boys and The Lord of the Rings: The Rings of Power, access to Prime Video Channels, and much more. Amazon primes its members for a comprehensive entertainment and shopping experience.

Ad-free bliss for a price

For users who prefer an ad-free experience, Amazon is offering an additional ad-free option for $2.99 per month. While the company assures continued value in the Prime membership, this new ad-free feature comes as an optional add-on for those seeking uninterrupted streaming.

Competing in ads

As streaming services across the board incorporate advertisements into their offerings, Amazon’s move is part of a broader industry trend. Amazon joins the likes of Disney Plus, Hulu, Max, Netflix, and Paramount Plus, which include ads on their most affordable tiers. The competition in the streaming landscape is not just about content but also about finding the right balance between user experience and revenue generation.

Prime’s promise

Amazon Prime’s move into limited advertisements reflects the evolving dynamics of the streaming market. While the January 29th update brings changes, Amazon reassures members of the continued value and perks associated with their Prime subscription.

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