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Billie Eilish and Gucci’s latest sustainable collaboration

Billie Eilish and Gucci redefine luxury by introducing sustainability at its core

Billie Eilish: The new face of Gucci's vegan Horsebit handbags

Billie Eilish X Gucci

Gucci’s iconic Horsebit 1995 bag is getting a sustainable makeover, thanks to Billie Eilish’s collaboration with the luxury fashion house. Eilish, a well-known advocate for environmental causes, has joined forces with Gucci to bring a fresh perspective to this classic accessory.

Billie Eilish, often seen in Gucci’s distinctive “GG” monogram, has become synonymous with the brand’s style. Her partnership with Gucci is not just about fashion; it’s about sustainability. Under the creative direction of Sabato De Sarno, Gucci is returning to its luxurious roots while embracing innovation.

The centerpiece of this collaboration is the Horsebit 1995 bag, now reimagined with sustainability in mind. It features asymmetrical outlines and is crafted from Demetra fabric, a new animal-free material developed by Gucci’s artisans in Italy. This marks a significant step in Gucci’s commitment to finding more eco-friendly alternatives for its products.

Demetra, made from 75% plant-derived raw materials, has been two years in the making and is a testament to Gucci’s dedication to a circular fashion approach. This material represents the future of ethical and sustainable fashion, aligning with the brand’s traditional craftsmanship.

Billie Eilish: The face of Gucci's latest sustainable campaign

Eilish in her element

In a powerful campaign, Billie Eilish is in her element, showcasing her connection with the brand and the Demetra bag. She models the bag in black leather and brown monogram variations, accentuated by chained straps and traditional Horsebit hardware.

Billie Eilish: The new face of Gucci's vegan Horsebit handbags

This collaboration isn’t just about fashion; it’s about pushing for a more ethical future. Her partnership with Gucci reflects Billie Eilish’s commitment to environmental causes. The campaign includes videos set to her song “What Was I Made For?” and a print campaign featuring two different bag designs.

The Horsebit 1955 bag, reimagined with Demetra fabric, symbolizes Gucci’s forward-thinking approach to fashion and its dedication to ethical and eco-conscious products. Billie Eilish and Gucci prove that accessories can be designer and environmentally responsible.

Here’s a little snippet of the campaign.

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