The Raging Bull launched Beyond: A Lamborghini Podcast on July 11th, hosted by Lamborghini’s Director of Communications Tim Bravo, and Italian Broadcaster Giulia Salvi.
The luxury car brand has broadened its mark through voice and will take a deep dive into the Sant’Agata factory as well as its expert employees. Lamborghini’s team will communicate details about the daily grind and share insights into the fastest-growing auto industry in the world. There will be special guests covering a diverse range of topics including music, art, design, fashion, and more.
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In the first episode, CEO Stephan Winkelmann reflected on the record sales and turnover figures for the brand. He also spoke to the automaker’s $1.8 billion electrification plan and talked about the challenges that come with a revolution and the hurdles he has had to overcome throughout being an industry leader over the years.
In the podcast, he says “You have a huge responsibility because we are small, the investments are high… so you cannot afford to make any mistakes.” The luxury sports car company isn’t the only one with a podcast but Porsche, Mercedes-Benz, and BMW also have a similar series. Even Formula 1 has a podcast that includes insights from some of the biggest names in the industry.
Beyond: A Lamborghini Podcast is available to listen to on Spotify and Apple Podcasts, to watch on YouTube for a fully immersive experience, and via the special podcast hub on Lamborghini.com/podcast. A new episode will drop each month.
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