When it was released in October 2021, the Instagram collab post feature caused a frenzy on social media, with Instagram users not understanding what was going on at first glance. However, as time went by, both creators and marketers have gotten the hang of this new addition after realizing that it could be a powerful tool for marketing and interaction.
In case you haven’t heard about it or tried this type of Instagram posts, this article is here to walk you through the entire process of understanding it, creating it and the benefits that come out of it.
First and foremost, what is an Instagram collab post? To put it in simple terms, it’s a single post that shows up on two different feeds or reels once it is published. while also sharing the same comments, likes and shares. All you need to do to create it is invite the other person to be a collaborator and once they accept the invitation, the post is published on both users’ profiles.
But why exactly should you take the time to create an Instagram collab post instead of a regular one? The answers to that question are discoverability and engagement. Whenever you create a joint post, you are increasing your chances of being discovered and also making it easier for users to discover your page; the latter is especially true if the person you’re collaborating with has a wide following base.
In addition, brands who work with influencers benefit greatly from having the same content posted in two different places seeing that they are capable of reaching more than just their fixed audience using the same message or campaign.
Now to make the most out of your Instagram collab post, we’ve put together a series of tips to help you navigate this feature successfully.
1. Collaborate with other brands or influencers
Whether you’re an influencer or the owner of a brand, you can still apply this idea to your Instagram collab post. With influencer marketing being on the rise, brands can greatly benefit from having another influencer promoting your services and products while influencers can work together to bring more attention to each other.
However, it is important for brands to note that if they choose to work with an influencer to publish such a post, the influencer is still required to disclose that it’s an ad.
2. Feature user-created content
What better way to earn your audience’s trust, than by making them feel that their content is worth sharing on your page? By using an Instagram collab post to share their content on both your pages, you can gain even more authenticity as a brand and drive more engagement with a shoutout post.
3. Announce contest winners with collab posts
It is important for brands or influencers to showcase that real people are winning their contests in order to increase engagement on their upcoming competition. What you could do is tag contest winners in the Instagram collab post and make way for yourself to connect with the people who are willing to compete with others to obtain your product.
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