Table of Contents
A concise guide designed to assist influencers in their content creation journey.
Whether you’re a social media influencer, a blogger, or a vlogger, this checklist provides essential tips and considerations to help you produce engaging and impactful content. This checklist is your go-to resource for optimizing your content creation process and building a successful online presence as an influencer.
Explore the checklist and unlock the potential to captivate your audience and make a lasting impact with your content.
Engagement rates
For 100,000 followers, a good engagement rate is two to five percent at the very least. Depending on the size of the influencer, this rate could change.
Read more: The Different Types and Sizes of Influencers
Brand-fit
You want a feed that is visually appealing, unified, and true to the brand – as should be. To attract brands, influencers should ensure that the material they produce is high quality enough to be reused across marketing channels, is device-optimized, and effectively raises brand awareness.
Instagram highlights
Brands prefer to collaborate with an influencer who regularly produces video content. Why? Right now, video is huge: According to the most recent State of Video Marketing research by Wyzowl, the amount of online video watched each week by each individual has nearly doubled since 2018. Additionally, 86% of marketers claim that video has been successful in generating leads.
However, if you as an influencer do not have any highlights at all, use it as a warning sign. It reflects that you may not have put much work into the collaboration.
This is not to say that an influencer must have all videos on their Instagram highlights or Instagram posts, but a few should do the job.
Consistency
A key characteristic of an influencer is their regularity and consistency. Brands don’t want a sponsorship relationship with someone who hasn’t posted in months. A hired influencer should publish consistently, at least every 48 to 96 hours.
Posted 11 hours ago
Experience with prior brand partnerships
Although not strictly necessary, having this is a nice idea. If an influencer has highlighted other products in their posts and stories, brands pay attention to how they discuss the featured product. In addition to creating high-quality content, were you as an influencer able to identify any advantages that would boost conversions? Are you a skilled storyteller who can produce reels that make one stop and watch?
On-Camera
When an influencer is at ease in front of the camera, they stand out over content creators. Companies choose to work with a social media influencer that can confidently speak into their phone, smile, and discuss the product with their target audience in a way that is both engaging and consistent with their beliefs.
YouTube Presence
Similar to the brand partnership experience pointer, this is not a prerequisite that cannot be waived. A YouTube channel’s existence or absence does not determine an influencer’s skills. However, it does provide you with more information to determine whether an influencer is also a talented content creator who can provide paid marketing materials for the brand.
Check out @Azza Zarour for some reference:
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