Instagram’s latest update may seem like a small addition compared to its recent major product launch, but it holds great potential for users. The popular social media platform now allows up to three collaborators to join forces on a single feed post or Reel, enhancing the creative possibilities.
Collaborative Posts were first introduced by Instagram in 2021, enabling users to share credit for a post with another account. Until now, this feature was limited to a single collaborative account.
However, with the latest update, users can include multiple partners in a single post or Reel. All contributors will have access to organic insights, such as view counts and like counts, amplifying their engagement in the process.
This expanded functionality opens up new avenues for users to connect with each other within the platform. However, it’s crucial to note that paid partnerships must adhere to the Paid Partnership Label process, as influencer marketing regulations continue to evolve.
For regular users, this update offers exciting opportunities to tag and promote their friends, introducing their audience to other noteworthy accounts. Instagram has been actively working on incorporating more collaborative tools over the past year, including Collaborative Collections in direct messages, to foster deeper engagement and strengthen community networks within the app.
While this feature cannot be used for paid promotions, it can serve as a powerful way to showcase artwork or projects undertaken by friends. Theoretically, even professional work can be shared through personal accounts, without the need for a business or creator account. However, it’s important to consider any potential disclosure regulations associated with this type of cross-promotion (note: this is not legal advice).
With this update, Instagram aims to make the platform even more engaging and encourage increased interactions among its users. By facilitating collaborations and fostering a sense of community, Instagram continues to solidify its position as a go-to social media platform for creative expression and connection.