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Instagram has unveiled new spam-fighting enhancements ahead of the holidays, with the goal of reducing the manual curation load on users as well as the overall impact of spam and junk on the app.
Target Audience
The application has unveiled new spam-fighting enhancements ahead of the holidays, with the goal of reducing the manual curation load on users as well as the overall impact of spam and trash on the app.
Every day, as anyone who administers a large Instagram account knows, there is a lot of spam activity in various kinds.
IG claims to have enhanced its automatic identification of spam and bot accounts across the app, allowing it to deliver more proactive filters to creators instead of having to manually sort through spam comments, requests, and so on.
So what’s new?
The application will now feature various additional items, as shown in these example screens:
- “Potential Spam” – Instagram will now automatically filter all follow requests from potentially spam accounts into a separate “Potential Spam” listing for you to evaluate. This list will also include any current followers who have been recognized by IG’s systems as suspected spam or bot accounts.
- Spam tags – Instagram is also attempting to combat spam tags with a new method that will allow you to mass evaluate all questionable tags in order to delete them more quickly. All tag requests that you do not respond to within 30 days will be immediately erased.
- Spam views – Instagram is also experimenting with suppressing views on your Stories that it suspects are from spam accounts. “This will reduce these unwanted users’ ability to directly interact with you via story engagement.”
These are some useful upgrades that can help you refine and filter your audience, which will have a positive impact on analytics, engagement, and so on.
In addition to these anti-spam efforts, Instagram is broadening the scope of its Advanced Comment Filtering features to include suspected spam responses.
Instagram’s Aim
“We want to help provide creators with more information that could help them stay recommendable. We’re currently testing some in-app nudges that will flag if some posts you uploaded may go against some of our guidelines. These nudges are meant to provide you with more education to make an informed choice about keeping or removing the content.”
You can read more about Instagram’s latest spam-battling updates here.
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