Instagram announced a long-desired new feature for brands. Now, you can add up to 5 links in your brand’s profile bio and thus drive more traffic to your website, e-commerce shop, or other hubs.
Read More: 7 Tricks To Create A Winning Instagram Bio For Brands
5 Links In Instagram Bio
As per Instagram:
“Starting today, the update will make it easier for creators and other users to highlight their passions, bring awareness to causes they care about, promote brands they love, showcase their personal business, and more.”
Have more you want to share on @instagram? You can now add up to 5️⃣links to your bio so you can highlight what you’re passionate about, bring awareness to causes and more. pic.twitter.com/yrKSK1Ln0f
— Meta Newsroom (@MetaNewsroom) April 18, 2023
This update is bad news for platforms like Linktree, but It’s good for users. There’s a range of ways that brands and creators can utilize this capacity to drive traffic to various URLs to maximize their brand presence.
Instagram has been testing this feature since 2021, so It’s actually surprising that Instagram’s taken this long to push ahead with the new feature.
To display several links to your IG profile, head to ‘Edit profile’ > ‘Links’ > ‘Add external link’. From there, you can drag and drop to order your links as you’d like them to appear in the app.
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