If there’s one thing that Nancy Ajram is known for, it’s her flawless skin. The Lebanese star is always seen glowing on red carpets and shows so it’s only right for Bepanthen Middle East to choose her to become their leading brand ambassador.
She shared the news on Instagram with more than 32 million followers in a post that also shows the look she chose for the event in Jeddah, Saudi Arabia:
With Bepanthen being a celebrated skincare brand that offers a range to suit the entire family, Nancy is a great fit for their image. Now you may ask, how so? Well, Nancy is a devoted mother of three who always shares all her special family moments with her fans on social media and she is also often seen makeup-free, flaunting her baby-smooth skin; one can say she is an influencer who can truly embody the brand’s message.
This new collaboration goes out to show the importance of influencer marketing for brands who are looking to promote their products on a larger scale; working with a regional icon like Nancy Ajram, who has millions of faithful fans who look up to her, can attract a new audience and convert plenty of customers.
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