After we noticed Instagram’s new feature that let you reply back to comments via a Reel, we couldn’t help but notice how similar Pinterest’s new feature is to it!
Image Credit: Pinterest Newsroom
As displayed above, if you want to add a visual element to your Pin comment, you can:
- Tap on the three dots menu next to any comment,
- Which will give you an option to ‘Reply with new Idea Pin’.
- That will then open up the full-screen Idea Pin composer,
- So you can add more context to your response.
On Instagram You can now reply to comments with a Reels pic.twitter.com/HJNnvxw2Gt
— The BKH (@thebkh) December 10, 2021
Speculation has it that the idea for video replies was initiated by TikTok, who added a video reply option in May last year.
Knowing the increase in engagement with short-form video, it makes sense for Pinterest to align with the trend, and provide more ways for people to use video for engagement and interaction wherever they can.
Pinterest had announced ‘Idea Pin Takes’ back in October, which provide similar capability, though that option is more aligned with enabling users to share their experiences in response to an idea, as opposed to replying to specific elements.
And for brands on Pinterest, Idea Pin replies could be a significant consideration, with the capacity to add explainer videos, personalized video replies to comments, product promos, etc.
There are many ways for the new feature to be used by Pinners and brands. As Pinterest moves further and further into video engagement, it provides another way to lean into usage trends, and enhance connection with Pinners.
Follow @itp.live for know more about optimal use of social media platforms.