Turkish influencer Seyma Subasi went viral with her recent campaign where the tiles on the picture looked off. After going viral news stories were released about the influencer being “photoshopped”, Seyma revealed why the tiles were like that.
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Photoshopped?
The first post that Seyma Subasi uploaded was a picture of her in front of tiles in gym clothing. If you’re scrolling through your home feed, you may not notice a small detail that many others picked up on.
In the image, the tiles look photoshopped, making it look like Seyma may have tried to make her waist smaller, causing the tiles to move, or she photoshopped the tiles itself. Hundreds if not thousands of people picked up on what looked like an edited picture and news stories of the influencer started to go viral.
Seyma Subasi’s caption said Still trying to adjust to Istanbul time zone after Miami… jet lag is real!
Air Fryer Campaign
This might just be the best air fryer campaign that you’ll ever see as it’s confusing, unusual, and, of course, it made headlines. This was of course intentional by the air fryer brand as Seyma’s caption did not mention that company at all, until she uploaded her next post a day after.
Before receiving any other negative comments and to “comment control” what was being said about her everywhere, Seyma put the rumors to rest. She revealed the picture was not photoshopped, but instead painted to create that abstract illusion. The message of the campaign was to show that the air fryer would be the perfect fit in your kitchen, unlike the messy tiles that don’t fit.
What do you think of this campaign? Clever or missed the mark?
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