Social media giant, Facebook who went through a re-brand recently, shares some tips to produce killer video content:
- Add a 15-second trailer to long-form videos:
The first few seconds of every video are critical. Think of your own content consumption habits: As you scroll, what grabs your attention? Visually appealing imagery, fast paced clips and a quick intro into what you are about to watch. To that end, try clipping a 15-second trailer to add to the beginning of your video to capture viewers and increase retention. Moreover, 15-second trailers have shown to drive better engagement than five second trailers.
- Reframe your 16:9 videos into 4:5:
Frame your visual story and build for vertical format. People watch videos on mobile just inches from their face and often in vertical orientation, rather than turning their phone to landscape, which makes 4:5 the recommended aspect ratio for Facebook video.
- Keep your descriptions succinct:
Keeping your video descriptions to one sentence can help increase your engagement, compared to longer descriptions of three sentences or more. People want to know what they’re getting into so be direct, explicit and descriptive.
- Keep viewers coming back by letting them know when you’ll post next:
Get your fans used to your posting cadence by announcing your schedule and urging them to come back for your next video. This can increase return viewers and retention.
- Respond to comments:
When people comment on your posts, they hope that you will actually see it. When you respond to these comments, it helps remind your audience that you are really there which can incentivize more people to comment. More comments can lead to more distribution and an active, thriving community.