Social media giant – Snapchat (which is huge in the Middle East) introduced ‘Snap Scan’ to help Snapchatters discover and understand the world around them in the fastest way possible. Through the camera. Scan can surface relevant Lenses and information about so many things you come across in your day-to-day: from clothing, to pets, plants, and wine labels. But starting today, there’s even more to discover.
Say hello to your new sous-chef: Food Scan!
Image Credit: Snapchat Newsroom
It’s available to Snapchatters. (Out in the USA as of now, might take some time to reach the MENA region.
Food Scan can parse and understand foods and ingredients you have right in front of you using computer vision. Then, the Camera connects what it sees to suggestions from Allrecipes, changing the way Snapchatters cook, grocery shop, and find recipe inspiration. So, if you have an extra carton of eggs chilling in the refrigerator, Scan them and relevant recipes will be immediately at hand — everything from Huevos Rancheros to Bacon Devilled Eggs. Just open your Snapchat Camera, point it at the Egg, and press the Scan button to get started.
Food Scan recommends 4,500+ recipes from All recipes based on 1,200+ ingredients understood through the Snapchat camera. It also returns relevant info from Wikipedia to help Snapchatters learn even more about the food in front of them, like where that type of food comes from.
With more than 170 Million Snapchatters using Scan each month, we can’t wait to see what the community cooks up with the help of the Snap Camera.
Relish every moment – and recipe – with Food Scan!
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